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The Great Wall Runners Achieve the

Friday, January 26, 2007

The Great Wall Runners are safely back in Cape Town after successfully completing four months of running an average of 42km a day over gruelling terrain in extreme temperatures. With the great success of this first challenge, you may ask what next for the Cipla Medpro Miles for Smiles Foundation?

Braam Malherbe and David Grier, the Miles for Smiles runners, conquered the "impossible" by covering the length of the Great Wall of China on foot and in one attempt, while accurately measuring the wall's length - a world first!

With the money raised so far, Miles for Smiles sponsored Operation Smile's first mission to South Africa where 80 operations were performed on 59 children with facial deformities. These children now really have something to smile about!

David and Braam's mission was to show people, and especially children, that nothing is impossible if you have the passion and courage to conquer your goal. They managed to achieve their ultimate goal, but this is only the beginning. The Miles for Smiles Foundation continues to strive to meet our ultimate goal of making children smile, with an exciting new Miles for Smiles "impossible" Challenge in 2007. Details will be announced soon.

Fundraising efforts from the Great Wall Challenge will continue until end March 2007. In fact, to date we have been fortunate enough to receive some fantastic donations. One little girl, Sammy-Jo, heard about Miles for Smiles and, although she is only 8 years old, decided that she could make a difference by baking cupcakes. She sold them to her school friends and single-handedly raised R1700. Another company donated R20 000 in lieu of the annual gifts they usually give their customers. We would like to extend a huge THANK YOU to everyone who bought bricks or sms'ed 'smile' to 36774 and supported this fantastic cause. If you have not managed to buy a brick yet, log onto www.milesforsmiles.co.za and make the runners' incredible journey count!

We are also still running our 'Win a Dinner for 8' competition where Cape Town's top chefs - David (Great Wall Runner/ Pampoenkraal), Bruce Robinson (The Showroom) and Pete Goffe-Wood (Kitchen Cowboys) - will prepare a meal for you and 7 friends at your home. Simply buy a brick, for as little as R30, guess the length of the Great Wall of China alongside your name, and stand in line to win.

We will be officially welcoming the return of the Great Wall Runners at a Gala Dinner on the 28th of February. Here the runners will reveal the length of the Great Wall of China for the first time in history. We will announce the exciting details of the amazing "impossible" challenge for 2007 as well as the winners of the dinner competition. Miles for Smiles will be selling tables of 10 at R5000. This is a fantastic opportunity to treat your valued clients to an evening of great food and adventure as David and Braam speak about their amazing journey and present the fantastic photographs they took along the way. Please contact Leanne Raymond at leanne@ciplamedpro.co.za, or on 021 914 0520 or 082 328 4972 for details.

2006 saw the inauguration of the annual Miles for Smiles Challenge and the establishment of National Smile Awareness Month in November. Along the amazing journey Miles for Smiles made a huge difference to the lives of 59 South African children and got to know some fantastic individuals like little Sammy-Jo. In 2007 we envisage Cipla Medpro Miles for Smiles growing in stature and so-doing making an even bigger difference to the lives of more South African children. On top of that we strive to put a smile on the face of everyone that comes across this fantastic initiative.

Thank you to Jerome Smith, Cipla Medpro CEO, for having the foresight to initiate this remarkable initiative. Cipla Medpro as a company is growing steadily, but through this significant Social Responsibility Project continues to give back to the community and make a difference. We are incredibly blessed simply to have helped create a smile on a child's face who was not able to smile before.

Thank you to everyone that has supported us. We look forward to 2007