SPICE4LIFE and Cipla announce partnership

SPICE4LIFE serves as an information portal which gives 'inspiration, resources and tools for women to thrive in all areas of their lives'. The site amalgamates a large resource of content that offers product, service and value to women across a broad range of topics.

SPICE4LIFE CEO, Michelle Korevaar, said the value of Cipla's support of the SPICE4LIFE vision is immeasurable.  "We are not a huge media entity but a fast growing on-line support network that has established credibility through focusing on connecting women across South Africa with their purpose and always with the needs of women at heart."

"A staggering percentage of all consumer decisions are made by women, including the family's healthcare decisions, from meal planning and nutrition to medical care and treatments. The trend today is that more and more healthcare information is accessed via the internet.  By partnering with South Africa's fastest growing pharmaceutical company who specialise in many of today's challenging disease categories, we will be able to provide credible and helpful information to women who require assistance in making sense of the science when it comes to over the counter and prescribed medicines."

Cipla will be a headline sponsor and healthcare partner on the www.spice4life.co.za site that was started 7 years ago by Korevaar.  "I started spice4life through my passion for discovering my own full potential as a woman and using my marketing expertise, where after a platform was established to assist credible entities to fulfill the true needs of women. Since then the site has grown to encompass the essence of thought leadership around what it takes to be a woman in today's world. Choosing to be significant in contribution to ourselves, our loved ones and our environments around us; this is what serves to inspire others to do the same."

SPICE4LIFE and Korevaar, have been acknowledged through numerous nominations and awards. "What stands out for us is our pride in our very own non-profit Foundation that facilitates the marketing, fundraising and distribution of resources and monies to credible needy causes."

"We chose to partner with SPICE4LIFE in order to provide an added value service to women with regards to healthcare information. This will enable women to make informed choices on caring for themselves and their families," said Dr Nic de Jongh, medical director. "A woman is faced with a daunting myriad choices and decisions when it comes to her and her family's healthcare. By the same token, today's busy lifestyle often does not allow sufficient time to research options and alternatives. This is where we believe our partnership with SPICE4LIFE will be valuable. To the women who access the website, SPICE4LIFE plays the role of the informed, wiser best friend with straightforward answers and recommendations. Cipla's goal is to assist them to provide this information through the instantly accessible, immediate format of the site."